Accurate use of quote to achieve “transference”, “appeal to authority” and “testimonial”

11825781_877942232260782_5667129318217588571_nTL;DR Summary

  • This poster uses the appeal to authority, transference and testimonial methods of propaganda on behalf of the Sanders campaign.
  • The quote is accurate and is used in the context in which Dr. King said this.
  • The intent is to transfer positive feelings and the authority of Dr. King to Bernie Sanders.

Overall, this is an effective social media propaganda poster that achieves its goal without being dishonest or exaggerating.

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