Clickbait, fake news and the power of feeling

The story linked below is an excellent report – real journalism – about the linkage between fake news as click-bait and the targeting of our emotions:

Sentiment analysis can’t be used to show whether news is true or false, but it does show the way headline writers, like marketers, manipulate our emotions to inspire us to click, like or share a story.

Source: Clickbait, fake news and the power of feeling

Read the whole article – it is spot on.