Google working to counter “fake news” and other fake stuff

Google wants to give higher priority, in search results, to authoritative sources. However, no one outside of Google knows what “authoritative” means nor how Google determines that information is “authoritative”.

How’s Google learning from the data to figure out what’s authoritative? How’s that actually being put into practice?

Google wouldn’t comment about these specifics. It wouldn’t say what goes into determining how a page is deemed to be authoritative now or how that is changing with the new algorithm. It did say that there isn’t any one particular signal. Instead, authority is determined by a combination of many factors.

Source: Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic content

Fake news, fake search results, fake online product reviews – everywhere we look, people are gaming the systems.

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