Public Relations Failure: British Airways and the silly high visibility vest

The CEO of British Airways, standing in their operations center, apologizes for their terrible service and lack of contingency/disaster planning:

As you may know, it is essential that one wears a high visibility safety vest when standing in a computer operations center! Or maybe not.

Seriously, the reason for this odd clothing choice is that his public relations staff said it would help him look like he was “hands on” in the midst of the crisis.

You might remember when President Bush showed up after Hurricane Katrina wearing a long sleeve shirt with the sleeves rolled up – because staff thought having rolled up sleeves made it look like he was there and working on the problem.

Everything around us is stage managed fakery designed to influence our thinking process. At least a few people on social media noticed the absurdity of a high visibility vest in a computer operations center. His second video ditched the vest.

When PR staff think this nonsense is a priority in the midst of a systemic collapse of the company’s systems – you’ve gotta wonder about the clueless people working in PR.

 

 

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