Humans have a natural need for approval, and this is most evident on social media. People don’t spend hours on these social networks posting both personal and public status updates, pictures, videos, etc. for the heck of it. They do it for the attention! They want to appear happier, healthier, wealthier, funnier, smarter, etc. and for everyone to adore them for it. Which is why those of us who market on social media need to learn how to utilize it!