“Facebook and Google get their revenue from advertising, the effectiveness of which depends on gaining and maintaining consumer attention.”
The very essence of Google and Facebook, at their core, is to operate as the world’s most sophisticated propagandists. Their business model is based on advertising, which is literally propaganda messaging intended to encourage you to adopt someone’s agenda, specifically, to buy something (products and services) or to agree with something (politics).
Each company builds electronic dossiers on every individual user of their service. They scan your emails, they examine your text messages, they use ad networks to track your online web site visits, they track your “Likes” and “Shares” (each of which tells them what you are interested in) they examine your list of friends to seek out what may be common interests – and then use their knowledge of you to create idealized advertising messages and ad placements to “hit” you when you are most vulnerable to those messages.
Social media is the most powerful, friction-less propaganda medium in world history. Google and Facebook are both mammoth entities that are in the position of controlling the world’s future. Facebook claimed that political propaganda on Facebook had no impact on recent elections – while simultaneously selling itself as a platform for highly effective advertising, which is just another word for propaganda messaging. Facebook is either lying or deluding itself.