Recent positive national news stories about Reno, Nevada were planted by a PR agency

I’d read several of the recent national press stories about Reno, Nevada, all of which acted as cheerleaders for the area. Turns out, and not surprisingly, these stories were planted by a public relations agency:

The national news stories began popping up about two years ago, celebrating Reno’s economic revival, touting the city as “actually pretty cool” and ruminating on the region’s Silicon Valley-esque potential.

Just two weeks ago, a Bloomberg story titled “Reno Is Starting to Look More Like Silicon Valley” hit social media with great fanfare, continuing the trend of celebratory Reno articles appearing nationally about twice a quarter since 2015.

But the positive press isn’t a coincidental timing of national publications suddenly realizing Reno is shedding its image as a tired casino town.

In fact, the coverage has been carefully orchestrated at local taxpayers’ expense to help rebrand the region in an effort to boost economic development — a cost to date of $110,000.

Source: Reno’s looking like Silicon Valley? You helped pay for that headline

Glad to see Reno’s local paper doing real journalism and exposing the charade. “Public Relations” is the term Edward Bernays invented to be used in place of “propaganda”. War time propaganda efforts, especially by Goebbels in World War II, gave the original term “propaganda” a bad taste.

Using Questionable Statistics to Drive Up Wedding Costs?

What is the claimed average cost of a wedding in the U.S.?

$35,329 in 2016, says “The Knot” (not including costs of a honeymoon trip). More on their press release.

This value is *widely* distributed in the media, on social media, and in online forums.

Other estimates come from Conde Nast Bridal Infobank and The Fairchild Bridal Group.

How can an average wedding cost $35,329 when 62% of American have less than $1,000 in their savings account and only 10-20% have more than $1,000 in savings? (Perhaps this is because they spent it all on weddings and are now complaining they have no money?)

In my state, about 1 in 4 children live in poverty. More than 1 in 4 citizens qualify for Medicaid, which has extremely low income levels for qualifying.

The only way these numbers can all be true is a small number of people spend a huge amount on weddings or a large number live in poverty because they spend a lot on elective luxuries like high end weddings. Or the wedding estimates are bogus.

Propaganda Benefit

This survey is likely designed to produce a high dollar figure for the purpose of “anchoring” brides and grooms into an expectation of how much they should spend: The wedding industry wants you to believe you must spend a small fortune on your “special day”.

By anchoring this value, this “grounds” brides (especially) into how much is appropriate. But this is propaganda designed to set your expectations as to how much you should spend! Once this value is in mind, one’s costs will soon grow to fit with in this “budget”!

Undoubtedly there will soon be a Federal program to provide loans and direct subsidies to needy couples!

Public Relations Failure: British Airways and the silly high visibility vest

The CEO of British Airways, standing in their operations center, apologizes for their terrible service and lack of contingency/disaster planning:

As you may know, it is essential that one wears a high visibility safety vest when standing in a computer operations center! Or maybe not.

Seriously, the reason for this odd clothing choice is that his public relations staff said it would help him look like he was “hands on” in the midst of the crisis.

You might remember when President Bush showed up after Hurricane Katrina wearing a long sleeve shirt with the sleeves rolled up – because staff thought having rolled up sleeves made it look like he was there and working on the problem.

Everything around us is stage managed fakery designed to influence our thinking process. At least a few people on social media noticed the absurdity of a high visibility vest in a computer operations center. His second video ditched the vest.

When PR staff think this nonsense is a priority in the midst of a systemic collapse of the company’s systems – you’ve gotta wonder about the clueless people working in PR.

 

 

YouTube’s Advertising Algorithms are killing Youtube video producers

Google and Facebook are a duopoly for online digital advertising. Through their ad placement programs, they are now – basically – using heavy handed automated content filters that censor out many videos. The result:

“YouTube is on the fast track to becoming Disney vloggers: beautiful young people that wouldn’t say anything controversial and are always happy.”

Google and Facebook are indeed so powerful that they now censor ordinary speech.