Rent A Crowd “Crowds on Demand” – and How Absolutely Everything is Fake

A local politician came out to speak to an enthusiastic audience? Could be an entirely fake audience of paid participants.[1]

A local protest takes to the streets to demand ACTION over whatever – and gets extensive media coverage? Could be a fake group of paid participants. Or sometimes, it is a mix of paid actors plus others who think its an organic, grass roots event. But its fake too.

There are “public relations” firms (a.k.a. propaganda firms) that specialize in hiring crowds of people to create a media friendly spectacle. Here is a screen capture (August 14, 2017) of

Source: Crowds on Demand | Celebrity Experiences for Rent | Entourages, Paparazzi and Fans| Strategic Publicity Stunts | Corporate Events

We are surrounded by public relations/propaganda messaging campaigns 24 x 7. The term “grass roots” refers to an action that is allegedly coming “from the people”. The term “astroturf” refers to fake “grass roots” programs, like the above, designed to trick politicians and leaders into taking action based on a false perception of a “grass roots” effort. Most “grass roots” efforts today are actually “astroturf” operations run by professional propaganda outfits. More on our blog, here.

Powerful people in our society use rent-a-crowds to give the appearance of support to their own agendas. They could could be a business (say wanting to expand a building and needing local public support), a property developer wanting to build a new development, a non profit activist group seeking to raise donations, a politician seeking support for legislation – and on and on.

I first learned about this from an item shared on social media, an item, which like the “fake photos”, is incorrectly attributed to the Charlottesville, Virginia riot. Here it is – note the ad actually references Charlotte NORTH CAROLINA – not Charlottesville, Virginia.

  • Snopes also looked into this and was unable to confirm that Crowds on Demand was not involved in Charlottesville, VA or at similar protests. The company would not say much about what they do, except to say they do not support hate groups.


[1] The flip side of this is the use of paid audience members who are trained to help shape the discussion in the direction the politician or other leader desires. This is done even at local community meetings. Ostensibly a meeting is held to obtain community input. In reality, the decisions have already been made and the purpose of the meeting is to steer the group into a consensus around the decision that was already made. Techniques include rearranging seating to avoid “organized blocks” from emerging, the use of “planted” audience members who are called upon and give feedback supporting the desired meeting outcome, and other methods. These are methods of persuasion, propaganda and control. We are subjected to them daily without even realizing that we’ve been “had”.