Google wants to give higher priority, in search results, to authoritative sources. However, no one outside of Google knows what “authoritative” means nor how Google determines that information is “authoritative”.
How’s Google learning from the data to figure out what’s authoritative? How’s that actually being put into practice?
Google wouldn’t comment about these specifics. It wouldn’t say what goes into determining how a page is deemed to be authoritative now or how that is changing with the new algorithm. It did say that there isn’t any one particular signal. Instead, authority is determined by a combination of many factors.
Fake news, fake search results, fake online product reviews – everywhere we look, people are gaming the systems.