Propaganda and the Affordable Care Act

Each of the following widely publicized statements about the Affordable Care Act are not true:

  • HealthCare.gov’s web site problems were just a glitch
  • “70% of consumers are receiving a subsidy”
  • “The Bronze plan covers 60% of expenses”
  • “The average cost of a Silver plan for a 40 year old is…”
  • “People’s policies were canceled because they were junk policies”

What they all have in common is the power of propaganda messaging to spin a story, typically for political purposes.

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Assertion (False): Obamas lost their law licenses

TL;DR Summary: HOW IT WORKS: An Internet meme sounds plausible but it is not true at all. The best propaganda usually sounds plausible!

12165963_147369102284545_2026046136_nMethod: Assertion (all untrue).

Goal: To encourage doubts about the Obamas. Since it does not call for a specific action by the viewer, this could be considered “pre-propaganda” preparing the target for later messaging and a call to action.

Scorecard: Widely distributed in right wing circles even though it is false.

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