This poster is designed to lead you to the conclusion someone died because Republicans fund wars rather than highway infrastructure.
But your conclusion, based on the provided evidence trail, is not just wrong but spectacularly wrong when you see the full set of evidence.
This poster was shared over 25,000 times within 24 hours of appearing on Facebook, making it one of the most effective propaganda posters I have seen.
This poster is elegant in its design, use of “anchoring” and logical fallacy – but the poster is a work of fiction and an outright lie. Yet it successfully engaged System 1’s quick and intuitive thinking to lead viewers into a false conclusion, and whose viewers then quickly shared it with their friends, encouraging their friends to reach the same false conclusion.
Read through to learn how false this poster is – yet why it worked as such a spectacular piece of social media propaganda.